![]() ![]() At WordStream, the café in our building has stamp cards. If credit cards are too much of a commitment, an easier way to reward loyal customers is through punch cards. ![]() This rewards program also helps Starbucks get to know their customers better by storing all their order and payment information in the app-never have your name misspelled on your Starbucks cup again! Try Punch Cards All you need is a Starbucks gift card and a smartphone. Customers earn stars with their purchases, with opportunities to double their rewards certain days of the month and graduate to tiers of loyalty. If you’re not into credit cards, take a page out of Starbucks’ book. It sounds like a tricky way to lock in your customer, but if you are honest about the implications, credit card rewards programs can be great. Spend $1000 in the first month and get $200 back! What a deal! And then I’m stuck with a credit card that needs to rack up a $1000 charge. Every time I’m on an airplane or in a retail store and they ask if I’m part of their customer rewards program, I cave. Card-Based Customer Loyalty ProgramsĬonfession: I have way too many credit cards. Loyalty programs are one of the most effective customer retention strategies out there. Reward Loyalty with a Customer Loyalty Program You can find more ways to uncover and apply customer insights here. We also send hand-written “Welcome to WordStream” cards from our reps to all new clients! These clients are important to us and we want to let them know. This allows a rep to get to know the client’s business and business goals, to better assist them. Even better, release it to your engaged, loyal customers first in beta to get honest feedback.Īt WordStream, we assign customer service reps to specific accounts to assist through their initial transition onto our platform through the customer lifecycle. Did you just hire a new CEO or release an awesome new product? Send a personalized announcement to your customers, giving them a heads-up before the news gets to the media. #Web app alternative to smart lister Patch#Are you going through a rough patch with getting shipments out on time? Let them know. It is almost as important to be transparent with your customers about your business. ![]() Send “Happy Birthday” & Other Personalized EmailsĬustomers are more likely to be loyal if they feel valued do you remember their birthdays, or their kids’ ages, or the last item they purchased? Many retailers have implemented triggered email programs which will send birthday emails and discounts during a customer’s birthday month and customized pregnancy planning emails/first year of life for new and expectant moms. Admittedly, it is easy to say, but much harder to do. This is important for customer loyalty! Companies should strive to dio this with their customers. ![]() One of my favorite things is when I meet someone once, and the next time I see them, they remember my name and a detail about our last conversation. When looking at customer loyalty types (a whole different conversation), you’re looking for reciprocal customer loyalty: a premium relationship benefitting both the brand and the customer. There are tons of other benefits to having loyal customers as well-free advertising by word-of-mouth, positive online reviews-so here’s a list of ways to help you build your loyal customer base. In fact, only a 5% improvement in customer retention rates yields between 25% to 100% increase in profits across industries-happy customers spend more money, more often. Though they may not be big purchasers, it is likely that over time, the revenue from them will top revenue from big one-time buyers. Repeat buyers are your most valuable customers. What is Customer Loyalty & Why is it Important?Ĭustomer loyalty is a measure of how likely your customers are to do repeat business with you.ĭifferent industries have various ways of measuring loyalty, but the most basic way is to look at the number of purchases over a customer’s lifetime in your database. Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep you afloat. This audience was considered their loyal customer base-and it was small. The client was concerned because, in the low season without any big flash sales, the only people we saw making purchases were those who had been customers in the past. One of our clients, a large retailer, was experiencing a spring slump, something that happens to many retailers after the holiday season. When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. ![]()
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